Stick Skincare Is Rising: From Sunscreen to Balms, Solid Formats Dominate 2025
Solid skincare formats—once seen as niche—are now a global trend. In 2025, skincare sticks are no longer limited to lip balms or SPF—they’ve expanded into moisturizers, serums, calming treatments, and even anti-aging formulas.
Fuelled by the demand for portable, mess-free, and minimalist products, consumers are embracing stick formats that combine efficacy, ease of use, and sustainability.
For beauty brands, this opens up significant OEM opportunities. Whether it’s a travel-friendly moisturizer, a reef-safe sunscreen stick, or a hybrid eye balm-serum, stick skincare is here to stay—and evolve.
Why Stick Skincare Is Booming
Key drivers behind the surge:
Portability for travel, gym, and outdoor use
Hygienic application—no fingers required
Packaging innovation (twist-up, biodegradable, refillable)
Waterless formulation = sustainability + long shelf life
High stability in heat and humidity
Ideal for on-the-go consumers, men’s grooming, and tropical climates
In Google search trends, queries like:
“moisturizer stick for face”
“solid sunscreen stick reef safe”
“anti-aging balm stick”
have seen double-digit growth.
Popular Stick Format Product Types
1. Sunscreen Sticks
SPF30–50+ UVA/UVB
Sweat-resistant, reef-safe, non-greasy
Great for face, neck, ears, kids, and reapplication over makeup
2. Moisturizer Sticks
With shea butter, ceramides, panthenol
For dry zones (cheeks, chin, under eyes)
Especially popular in winter or plane travel kits
3. Anti-Aging Balm Sticks
Retinol, peptides, or bakuchiol-based
Targeted fine line treatment in crow’s feet or forehead
Can be layered over essence or SPF
4. Calming or CICA Sticks
Redness-reducing, post-treatment sticks
Often include Centella Asiatica, HOCL, or green tea
Spa or derm line compatible
5. Multi-Purpose Sticks
Lip + cheek balm, glow balm, highlight balm
Perfect for Gen Z or clean makeup lines
B2B Innovation Trends in Stick Skincare
At XJ BEAUTY, we see high demand for:
Melt-on-skin textures that leave no residue
Dual-layer sticks (clear barrier + active core)
Airless stick packaging for clean actives
Custom shapes (oval, mini, jumbo) for niche markets
Hybrid sunscreen-stick with skincare benefits
Vegan and wax-free options for eco positioning
XJ BEAUTY’s OEM/ODM Capabilities
We help global brands develop, test, and produce solid skincare formats across categories:
SPF Stick: with reef-safe zinc oxide or hybrid filters
Moisturizer Balm Stick: ceramides, HA, panthenol, made for sensitive skin
CICA Recovery Stick: for post-procedure or acne-prone skin
Brightening Stick: niacinamide + glutathione for dark spots
Scent-free grooming sticks for male-targeted skincare
Packaging options include:
Biodegradable paper tubes
Recyclable plastic
Refillable solid cartridges
Twist-up balms with silicone-free glide
All formulations can meet EU, FDA, ASEAN, GCC standards, with claims such as:
“No water added”
“Zero mess”
“Clinically tested on sensitive skin”
“Travel-safe, no TSA restrictions”
Final Thoughts
Solid skincare is more than a convenience—it’s a new standard for performance, portability, and planet-friendly beauty. From sunscreen to recovery balms, the stick format empowers brands to deliver high-impact results with minimalist form.
With XJ BEAUTY’s advanced formulation lab and full-service OEM solutions, your brand can lead the shift from liquid to solid—without compromising texture, efficacy, or global compliance.
Related reading: HOCL Mouth Spray: A Safer, Alcohol-Free Approach to Oral Hygiene