How Brands Can Meet New Consumer Demands and Global Standards
As awareness of sun damage, premature aging, and hyperpigmentation increases globally, SPF products are no longer optional—they’re essential. However, the category is rapidly evolving. In 2025, brands must deliver SPF products that go beyond protection to offer multifunctionality, comfort, clean claims, and regulatory compliance.
In this blog, we explore the top SPF trends shaping the market and how XJ BEAUTY supports beauty brands with cutting-edge OEM/ODM sunscreen solutions.
The Shift in Consumer Expectations
Today’s consumers want more than just “SPF 50” on the label. They demand:
Sensorial texture: Lightweight, non-greasy, no white cast
Hybrid function: SPF + skincare (anti-aging, hydration, brightening)
Reef-safe & clean: Mineral and non-nano actives
Makeup compatibility: Layers well under foundation
Inclusive shade ranges: Especially for darker skin tones
Regulatory Landscape: Getting it Right
The SPF category is highly regulated. Mislabeling or inadequate protection can result in serious liability. In 2025, brands must comply with:
FDA Monograph (US): Broad-spectrum testing, water resistance labeling
EU Cosmetics Regulation: UVA/UVB ratio, efficacy claims, packaging claims
ASEAN / GCC markets: Unique registration processes and safety dossiers
At XJ BEAUTY, our SPF lab is built to meet global standards with:
ISO 24443-compliant UVA testing
SPF testing via in vitro and in vivo protocols
Photostability, preservative challenge, and irritation tests
Full safety dossiers and compliance documents
Trending SPF Formats for 2025
1. SPF Serums & Hybrid Moisturizers
Combining sun protection with actives like niacinamide, vitamin C, and ceramides.
Invisible finish, great for daily wear
Anti-aging + brightening + protective in one
2. Tinted SPF & Skin Tone Adaptive Products
Foundation-SPF hybrids with iron oxides for blue light defense.
Inclusive shades, luminous finish
Ideal for “skinimalism” consumers
3. SPF Mists & Setting Sprays
Reapplication made easy without smudging makeup.
Refreshing formulas with added antioxidants
Great for urban and on-the-go consumers
4. Mineral SPF for Sensitive Skin
Zinc oxide and titanium dioxide formulations with soothing bases.
Alcohol-free, fragrance-free, preservative-free
Safe for kids, sensitive skin, and post-procedure care
Final Thoughts
SPF is no longer just seasonal—it’s a year-round skincare essential. With rising consumer expectations and stricter regulations, brands must innovate while maintaining compliance.
XJ BEAUTY helps your brand stay ahead with global-standard SPF formulation, testing, and turnkey manufacturing. Whether you’re launching SPF-infused skincare, makeup, or bodycare, we deliver the science, safety, and sensorial experience modern consumers demand.