Beyond the Pink Aisle: OEM Skincare for Men and Inclusive Beauty by XJ BEAUTY

Introduction: The Skincare Market Is No Longer Just for Women
The global skincare market is undergoing a demographic shift. While historically dominated by female-focused branding, the demand for men’s skincare and gender-inclusive personal care is growing fast—driven by Gen Z consumers, wellness culture, and the collapse of rigid beauty norms.

For OEM brands, this presents a major opportunity: to expand portfolios with formulas, formats, and design systems that meet the needs of diverse skin types, tones, lifestyles, and genders.

At XJ BEAUTY, we support this transition with OEM-ready solutions that combine clean formulation, multi-functional actives, and universal appeal.

Why Men’s Skincare Matters in 2025
Men are entering the skincare category with clear expectations:

• Simple routines with minimal steps

• Lightweight, non-sticky textures

• Fast absorption and low shine

• Solutions for shaving irritation, oil control, dullness, and early aging

• Fragrance-neutral or earthy, subtle scent options

• Genderless, understated packaging

They don’t want “pink-washed” repackaged women’s products. They want real solutions for real skin concerns, in formats that feel relevant and comfortable.

Inclusive Skincare Is More Than Unisex Packaging
Beyond men’s care, inclusive skincare also means:

• Formulas suitable for all skin tones and types

• Safe for hormone-shifting skin (e.g., postnatal, transitioning, aging)

• Products tested on a wider range of demographics

• Functional claims that aren’t gender-biased: hydration, barrier repair, tone-evening

• Packaging and messaging that are clean, neutral, and culturally sensitive

XJ BEAUTY supports inclusive beauty with universally compatible actives and formulation strategies, using biotech ingredients like HOCL, Exosomes, and PDRN that work across skin types and sensitivities.

OEM Product Formats for Men & Inclusive Markets

We develop turnkey solutions such as:

• 3-in-1 All-Day Serums

  • Hydration + oil control + barrier repair

  • Ideal for low-maintenance users

• Shave Recovery Mists

  • HOCL-based calming sprays to soothe razor burn, acne, irritation

  • Quick-dry, scent-free, post-shower formulas

• Lightweight Cream Gels

  • PDRN + niacinamide + ceramides for skin strengthening and tone improvement

  • Matte finish, anti-fatigue positioning

• On-the-Go Wipes or Sticks

  • HOCL cleansing pads or multi-action sticks

  • Travel and gym-friendly use cases

• Inclusive Starter Kits

  • Basic 2–3 step routines suitable for male, non-binary, or sensitive skin

  • Great for retail entry lines or DTC launches

Each is built for daily use, visible performance, and comfort-first textures.

Formulation Considerations for Gender-Inclusive Skincare

XJ BEAUTY formulates for:

• Balanced pH levels across a wider spectrum of skin environments

• Non-comedogenic, anti-shine emulsions for sebum-prone skin

• Fragrance-free or essential oil–based neutral scent profiles

• Minimal preservatives, alcohol-free systems

• Efficacy without harsh actives—ideal for shaving or exposed skin

We offer scalable batch systems and adjustable actives based on brand positioning—clinical, clean, luxury, or wellness.

Why Now: The Market is Ripe

Global trends supporting OEM expansion into this space:

• Men’s grooming market expected to exceed $100B by 2030

• Gen Z consumers prioritize authenticity, diversity, and minimalism

• Unisex and “skin-for-all” brands gaining traction across DTC and retail

• Retailers demanding inclusive assortments in every skincare category

Brands entering this space early can define the category with credible, effective, inclusive formulations.

Conclusion: Formulate for Everyone, Not Just the Familiar

The next generation of skincare won’t be male or female. It will be functional, universal, and inclusive by design.

At XJ BEAUTY, we equip OEM clients to lead this change—developing microbiome-safe, barrier-respecting, and performance-based skincare that meets modern expectations and expands market access.

Whether you’re building a men’s line, launching a gender-neutral DTC brand, or extending your clean beauty range, we help you formulate outside the pink aisle—with strategy, science, and scalability.