Formulating Fragrance-Free HOCL Products That Actually Smell Clean
As the demand for clean-label, non-irritating skincare increases, more brands are adopting fragrance-free claims. But in the case of HOCL products, removing fragrance introduces a new challenge—odor control.
HOCL naturally has a faint bleach-like scent due to its chlorine base. If not properly formulated, this can feel clinical or off-putting to consumers—even when the product is otherwise high-performing.
The Problem: Odor Sensitivity Is a Deal-Breaker
Today’s consumers are more sensitive to scent than ever. Whether due to allergies, hormonal changes, or simple preference, harsh or chemical odors—even at safe levels—can lead to:
❌ Negative first impressions
❌ Perceived product harshness
❌ Decreased repeat purchases
❌ E-commerce returns or low reviews
How to Keep HOCL Fragrance-Free and Fresh-Smelling
At XJ BEAUTY, we’ve developed methods to neutralize HOCL’s natural odor while keeping the formula free from artificial fragrances, essential oils, or masking agents.
Our strategies include:
✅ Buffering pH to reduce volatility of available chlorine
✅ Using oxygen-stable packaging to minimize oxidation
✅ Electrolysis tuning during production for lower free chlorine off-gassing
✅ Container rinsing protocols to remove residual odors
✅ Optional use of natural odor-neutralizing materials (e.g., plant hydrosols in compliant markets)
These techniques ensure a clean, neutral scent without compromising your “fragrance-free” claim or sensitizing skin.
Labeling for Compliance
If you wish to claim “fragrance-free,” your label must pass:
✅ INCI declaration audits (no aroma, perfume, limonene, linalool, etc.)
✅ Allergen-free thresholds (especially in EU and ASEAN)
✅ Verification that “odor-neutralizers” are not masking fragrances
We help brands align claims with real-world compliance—without confusing language.
Final Thoughts
Fragrance-free doesn’t have to mean sterile. When formulated carefully, HOCL products can be safe for sensitive users and pleasant to use.