OEM product development need how to locate, to maximum satisfy customers, to create a successful product?
We know that a successful before the launch of the cosmetics, must make the perfect location, such as market positioning, consumer positioning, differential positioning and so on.
You need from several aspects to cosmetics OEM product development and positioning?
Here mainly from three aspects to analysis.
OEM need to make the three location first the concept of positioning.
This is positioning methods commonly used cosmetics OEM, here the concept of positioning is to make product compete with other equally and give it a special concept.
As we saw in the market of imported raw materials products, without adding products, polar concept type skin care products, these products are the typical cases of success.
The second is the emotional orientation.
This is better understood, because cosmetics manufacturer
main consumption object for women, women in the emotional aspects is rich, and cosmetics in addition to itself and maintenance, beauty, still can through the propaganda of the packaging, brand story, establishment and emotional communication between female consumers.
Emotional positioning, essential for cosmetic OEM product development, after all, it is difficult to work in the short term, so it is possible that these stories is to support the user stick to use for a long time until the effective motivation.
The last is interest orientation.
Benefit positioning is the foundation of cosmetics products.
as a product not only to set up the outer appearance good-looking, more from the nature of the product function to attract users for a long time.
products not only requires the product with moisture, natural whitening, adapt to the advantage of various type of skin, especially in the natural whitening effect.
This can be such a makeup product positioning for the maintenance of whitening products, colleagues can also be good brand positioning for whitening products.
A cosmetics OEM products accurate positioning also impacts on the development of brand products, so the brand merchants in choosing cosmetics manufacturer OEM manufacturers, in addition to cosmetics OEM price how, can also be cosmetics OEM product positioning for consideration.
Preparation of cosmetics OEM product positioning for cosmetics manufacturer OEM manufacturers and brands is very important.
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