Male cosmetics processing has risen, you are not quick to catch? -
Guangzhou xj beauty Cosmetics Co. , Ltd.
Everyone has the heart to love 'beauty'. Now the pursuit of beauty is not only for women. Although the main force in the cosmetics market is still dominated by women, the male cosmetics market is also rapidly rising, more and more cosmetics processing factories are introducing men's cosmetics, and the men's cosmetics market will also hold up a day. What is men's demand for cosmetics?
According to the survey data in 2017, the potential of the male cosmetics market is 'bursting'. The gap between the total consumption of male and female cosmetics has dropped from 26. 6 billion yuan to 13. 7 billion yuan. The average annual growth rate of the consumption of male cosmetics in China will reach. 5%.
According to a survey of 6500 men in 21 cities across the country, 22% of men said they would buy and know how to use cosmetics, 44% of men said they did not understand makeup but were interested in it.
Xj beauty cosmetics processing one-stop service to see the face of the era, what is the role of high value?
'The era of looking at faces' is not only a description of women. Most women look at men, but also take men's appearance as their first impression.
The male stars with high appearance on the screen, whether they really have performance strength or singing skills, will have a large group of fans to follow.
Nowadays, young men and women like 'small fresh meat' such as Lu Han, Wu Yifan and Cai Xukun, not only because their facial features look good, but also because of their flawless skin and delicate makeup, in order to maintain this state, these stars will spend a lot of time on skin care in private.
In the future, the general aesthetic standards of women will shift from muscular men with strong bodies to beautiful 'fresh meat '.
Therefore, more and more young men are feeling the pressure of face value, realizing that in this era of looking at the face, male skin care and makeup is already imperative.
Many big cosmetics brands have begun to expand the research and development of male cosmetics, find young male artists to endorse products, enhance the awareness of young people on skin care and beauty, and promote the market trend of male cosmetics.
The development and opportunities of male cosmetics although the male cosmetics market is growing rapidly now, male cosmetics still lack refinement of products, and male cosmetics are less classified and selective, most male cosmetics tend to be comprehensive in efficacy. Facing different skin problems of men, there is not much classification of cosmetic products, which is in the primary stage of development and the market is also in a state of insufficient competition.
Compared with the variety of female cosmetics, male cosmetics are in a big disadvantage.
This is more conducive to the entry of new male cosmetics brands into the male cosmetics market and creates unlimited opportunities for new male cosmetics brands.
Xj beauty helped thousands of brands to successfully list in Guangzhou xj beauty cosmetics processing factory, national high-tech enterprise, Guangdong Pharmaceutical University teaching base, it has a cosmetics production license and business license with two certificates and a National Pollution Discharge certificate.
Xj beauty adheres to the concept of 'quality first, safety and effectiveness, scientific and technological innovation' and produces high-quality cosmetics for customers.
From the customer's trademark registration, product positioning, packaging design, product filing, formula proofing, product inspection, product filling, packaging, finished product shipment, logistics delivery one-stop service, let Customers worry, save time and effort, and easily own their own cosmetics brand.
Xj beauty can do more than that, and hopes to create more cosmetics brands with more aspiring people.
The products that xj beauty can give are absolutely satisfying expectations.
XJ BEAUTY US CORPORATE OFFICES
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