Processing fine work analysis focusing on young beauty makeup cosmetics market < p> 2018 - cosmetic processing
17 17:55:27 < / p> cosmetics processing fine work according to Watson of the parent company of the Yangtze river and industrial co. , LTD. Without audit released interim results show that as of June 30, 2018, Watson mainland revenues increased by 16%, compared with 4% last year have larger ascension.
Same-store sales, although is still falling, down from 4.
3% narrowed to 1.
Beginning in 2015, Watson mainland business shrink, performance fell.
Watson mainland area of 3 same-store sales from last year's growth.
5 to 9% fall.
To fall by more than 10% in 2016, operating income for the first time in more negative growth, fell by 4%.
In 2017, operating income growth of 4% year-on-year, but same-store sales continue to slide 4.
The watsons rapid expansion, has reached to 3000 stores by 2010.
And then processing fine work to cosmetics, with the development of mobile payment and online platform, store cost is high, electric business impact is obvious.
Watson in the face of shocks coping strategy is to launch the combination of giving full play to the advantages of online & other;
Lightning send & throughout;
Timing of & throughout;
Business, pay more attention to the young beauty makeup market segment, etc.
Stores sustained expansion upgrade it is worth noting that in the first half of this year, Watson in mainland stores still up 12% from a year earlier, to 3377, shows the watsons pace of expansion did not stop on the store layout.
New retail before the wind, because the entity stores and brand advantage, Watson areas to protect the sales market in mainland China always occupies the dominant position.
And pressure, online online linkage as its upgrading breakthrough, according to the long and disclosed in the center daily news, group will continue to improve ability of electronic business and investment in the digital platform, at the same time through a global network to open new stores in the retail sector of natural growth.
More importantly, to enhance customer interaction and shops.
The development of G - watsons last year
Next store style, increase sales by 20%.
According to Gao Hongda: & other;
Like colorlab help promote class cosmetics sales, we are developing Dermaclub skincare category, the concept of the store, and we are designing a new concept shop, in order to meet the demand of high-end market.
Compared to the original, the customer in the modified new concept store consumption increased by 20% - on average
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