Now face film market is facing the following three questions: (1) the patch mask is bigger market share, but more and more fierce competition, if there are other potential forms can be used as an auxiliary layout in advance?
(2) the mask of each function sales accounted for?
The choice of consumers in function has not changed.
(3) mask market price competition is intense, the businessman constantly incentives, where the price of consumer demand is?
1, the development trend of the mask each form patch face film market share while still is big, but its growth has fallen for three years, but some new form of mask has maintained rapid growth, such as tear type mask year-on-year 86%, year-on-year 42% of mud mask.
This suggests that the consumer demand of face film form is more and more diversified, accurately grasp the consumer trend, can capture the market.
2, consumer preference for the mask function changes happened on consumer demand for the mask function obviously advanced, from basic nursing to the repair of skin is deeper and maintenance.
3, consumer preference to price the price of face film industry is very competitive, businesses through continuous discount promotions to clinch a deal, but from the point of the change trend of consumers to pay the price, low price may not be popular with consumers.
By selling and potential mask price segment analysis summary, we found that most of the potential of commodity prices will be higher than the current mainstream price segment a class.
That consumer preferences is not blindly lower price, but gradually on the rise, face film category is undergoing price escalation.