Em the advantage of em processing in Chinese market
As a fast-moving consumer goods market, cosmetics oem processing industry can also be set as a market occupied by brands to some extent.
At present, there are about 20 thousand cosmetics brands in the country, but only about 3000 of cosmetics OEM enterprises have production capacity, so not every cosmetics enterprise or brand has its own manufacturing factory, the booming trend of cosmetic brands has also promoted the prosperity of cosmetic oem processing business.
At present, China's cosmetics OEM market is still accumulating in quantity and has not reached an essential leap, but some traceable changes have begun to appear.
As far as the current domestic market is concerned, most cosmetic enterprises are basically self-sufficient and cosmetic OEM has not become the mainstream.
Most domestic daily chemical enterprises adopt the integration mode from manufacturing to sales. It is not normal for OEM enterprises to entrust all product research, development, production and manufacturing, packaging, filling and carton design to OEM enterprises, some enterprises that use OEM manufacturing will be considered unprofessional.
The world's cosmetics OEM giants began to rush to set foot in the mainland market, and some well-known enterprises landed one after another. As a result, the largest direct selling enterprise of skin care products in the United States, well-known cosmetics companies also entered China to carry out third-party production.
The so-called third-party production is mainly aimed at other foreign cosmetics companies that have to enter the country. Under the high import tax environment, domestic OEM is obviously more and more able to reduce costs.
Because more and more OEM companies are joining in, the competition among similar companies in the sales field has become more intense, saving development costs, shortening the development time of new products, and grasping the latest product trends have become new topics, therefore, cosmetics oem processing enterprises with cutting-edge technology development capability and independent formula will become the first choice for cosmetics finished products manufacturers.
OEM in China's cosmetics industry is the product of market demand and will inevitably grow with the development of market demand.
In view of the fact that most of the customers in China's cosmetics OEM market do not know the technology and management of cosmetics, they have no great requirements on the equipment conditions, Formula technology and quality control means required for the production of their products. Therefore, strengthening service is the development direction of cosmetics oem processing enterprises aiming at this demand.
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