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Cosmetics OEM enterprise how to create brand?

by:XJ BEAUTY     2020-06-13
Brand enterprise, reputation cranes, lucrative, accumulation of brand value objective. And cosmetics manufacturer factory, as a traditional cosmetics OEM generation of processing enterprises, usually is behind the obscurity, meager profit business. So many thoughts of own brand cosmetics production cosmetics manufacturer manufacturer. However, brand development has its inherent laws, needs a process of interaction between various factors. And for many cosmetics OEM enterprise, creates the brand as a business, often short on resources, talents, strategy. In recent years, with the impact of rising costs and the influence of many factors such as Europe and America market turmoil, domestic foundry enterprises. So the enterprise to eat their own bread, and on the banner that earn their money. Do you want to do? What brand? The boss wants to question becomes foundry enterprises. From the generation of labor to create brands, do sales; From the lean production compression cost profit to create value through the brand. Can be said to be a new field, so, creates the brand if understanding does not reach the designated position and prepare adequately, is likely to lead to the next heart-pounding step by step. The success of a business requires a lot of reasons, failure, however, as long as a fatal error. They are in the process of a brand is usually easy to neglect some problems, some low-level mistakes. The author will note is summarized as five precepts, share with the masses of the personage inside course of study. One avoid 'racquet head, and take it for granted' in the face of business transformation, many ambitious boss have no fear. Patted his head, not just a brand? But there are always two sides to everything. Because long-term rooted in OEM and export areas, natural enough attention to the domestic market, and operational focus mainly on orders and production management, to understand the brand construction. Engaged in foundry trade and create a brand is completely two kinds of thinking, different routines, foxconn production more apple phones are absolutely do not out of the apple brand. Enterprise if mentality and ideas don't change, often error estimate their abilities and resources, to face the difficulties of estimate shortage, nine times out of ten will be failed. 2 avoid 'the eye is too high, too low' is a lot to do used cosmetics manufacturer OEM foundry enterprise in decided to create a brand, the whole process of decision making is often more casual, contains a lot of perceptual components, bosses like to opine on own experience, the past order thinking to think about their own. Attaches great importance to the upstream suppliers, big customers, has a tin ear for the market a line of consumer opinion; For its inherent product and production capacity to see very seriously, but has few attention of dynamic change of competitive situation. Add staff habitual bidding, the whole team and business behavior would be in out of the vanity of the market situation. 3 avoid 'hand too loose' as the saying goes, 'a fence three piles, a hero three gang'. Foundry enterprise boss, because before the brand creation and management experience and talent accumulation, all a man can't attack, often called in various heroes bear different departments in the enterprise. These people either have rich marketing experience, familiar with the industry market channels, either must be well-paid, sometimes even can not find. Rely on outside force this right. But some bosses think for the elite to build play space, like to do the shopkeeper of cutting, euphemistically called: laissez-faire. Most of the time, however, the success of brand management, in fact, the root cause is that the highest corporate decision makers. Especially in the early, the boss personal involvement, rapid decision-making and heading to enterprise grasps is good. Because the real power remains to be proven professional managers, they also don't will be able to fully understand the owner of the brand. Disorganized decentralization, 'laissez-faire' tend to become 'doing nothing'. 4 avoid 'too hard' China is a manufacturing power, sportsmen, make production and factory are fully need this. But with the progress of The Times, this everything is changing, everyone wants to gradually from 'manufacturing' the label, to create the road of the brand. Brand is in some ways, 'empty', consumers to buy is a way of life, or passion. So foundry business owners need to jump out practical production product model from the past, learn to mix, create a virtual and powerful emotional atmosphere, for your product or service. 5 avoid 'temper too hurry in the foundry enterprises' creates the brand resources determination, tend to have a grand ambitions. His courage for the boss, and secondly can motivate a team, solidarity. There is nothing wrong with this, but in the concrete operation, has a lot of companies like a grand development goals, doesn't seem to make a similar 'three years into the industry's leading brand' the goal of embarrassed. But, in fact, brand development has its inherent laws, needs a process of interaction between various factors. And for many OEM enterprise, creates the brand as a business, often short on resources, talents, strategy. Need experience in various harsh environment throw temper, to make the brand grow onto the benign track. Too eager to succeed, it will only cause spend disorganised, action inconsistent; What makes for a start, shuddering slightly encounter setbacks, with every dream!
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