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Cosmetics OEM agent, how to choose the profitable brand?

by:XJ BEAUTY     2020-06-17
OEM - Agents, how to choose the profitable brand? Too many brands now? Don't know what kind of brands to choose to do? Don't know the manufacturer brand is what support? How well is the key, as the cosmetics manufacturer manufacturer, with good business operation terminal that is the key point. Agent agent whether big or small, they also have a lot of, as well as the author's view, this year the market is indeed a bad operation, the new brand, we agent of the pressure is very big, difficult operation, market inventory pressure is not small, terminal shop doesn't take that, also can do some of the old customers business. Agents reflects these words from the market perspective, cosmetic manufacturer should revisit, if really put to the agent to the operation, whether can support in place and support the operation, the author often and some agents in communication, and do a lot of things in the market feedback, just manufacturer not very seriously, so lead to problems in terms of market operation, here I want to share the dealers to choose six principles of brand operation. See market choice category vicious competition in the cosmetics industry, many agents got a phone call from a lot of manufacturers business manager, every day is 'mandarin', says his own brand of how good, how has distinguishing feature. In fact, in the industry are all the same, it's not a big characteristic, both in terms of material selection and concept definition, there are a lot of similar. For agents, choose the brand, must from the local market, understanding the consumption characteristics of the local market and spending power, consumer psychology have a certain understanding of the local market, not blind to choose the brand, if not, who is himself. See quality experience effect we often hear a word from the customer, your factory product quality? How is the effect? Product quality assurance? These problems are the most concern of the customer. As a long term for brand, if you don't guarantee quality, not to mention about long-term development, also to mention the long term business. Product quality is the vitality of brands, is the vitality of enterprise long-term development. As agent, also more need to pay attention to choose the brand with good quality, to experience the product effect is good and the bad as the guarantee of product quality standard, so that would be better choose the degree of brand operation. From the perspective of the agent, they can choose the high quality product category, brand so that they will have more confidence to meet, and more capacity to market operation. After all, relatively many agents, they pick up brand goal is long term development, will also take into account the market size and the terminal franchisees and accept degree, also consider to terminal market consumer choice. Good products, good brand, consumers pay rate is very high, can win back for a long time, steady customers. Bullish on high-margin category business managers often visit customers, many manufacturers with a thick stack data to visit customers, customers can see the whole feels, will continue to talk about policy, the policy support and high profit point, the agent will take consideration. There are a lot of manufacturers business managers in the market, the sight of the customer said, we have a lot of favourable activity recently, policy dynamics is bigger, the support is big, you can fully understand it. Agent to see the policy will also be an account, pick a brand if no support and profit point, they won't go to consider to meet brand, namely we often say discount point and support.
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