Analysis of the current situation and development trend of China's cosmetics industry market in 2019-XJ BEAUTY
Analysis of the current situation and development trend of China's cosmetics industry market in 2019, cosmetics 'other economy' comes, and men also love beauty. In the past long period of time, men are an indispensable role in the huge Chinese cosmetics market.
However, in recent years, many male cosmetics brands have emerged in the Chinese market.
High-end department stores include Biotherm, Lancome, Clinique, Shiseido, Clarins, Vichy, Dior, etc;
The supermarkets include L'Oreal de Paris, Olay, Garnier, Gillette, Nivea, Mentholatum, Adidas, bierrou, etc;
Local brands also include Goff, male chauvinism, Tiva, Yulan, Leidi, NBA, Eve, etc.
These phenomena indicate that cosmetics 'his economy' has come.
Under the background of mobile Internet plus code and personalized demand upgrading, the men's cosmetics consumer market, which has been neglected for a long time, is recovering.
5400, global men are more and more 'face-saving' according to statistics, the global men's cosmetics market has reached 577 US dollars in 2017, about 4000 yuan.
It is predicted that by 2023, the global men's cosmetics market will reach 786 US dollars, or about 5400 yuan, which includes not only skin cream, but also foundation cream, bronze cosmetics, eyebrow powder and other products.
Social media is an important factor in promoting the development of men's beauty.
According to data from the survey company yougoff, about 20% of men in Britain wear makeup regularly, of which about 1% wear makeup every day.
The supply side has made great efforts, more and more male-specific brands have gone to the market, and the scale of the male cosmetics market has greatly increased. Men all over the world are increasingly loving 'face', and Chinese men are no exception.
According to the '2019 Yan value Economic Report' released by Tmall, the consumption growth rate of lipstick in male cosmetics has reached 278%, and more and more men are beginning to use male cosmetics such as lipstick, eyebrow pencil, sunscreen and facial mask.
While male cosmetics consumption has increased substantially, the supply side also responds to male makeup demand in a timely manner, in 2018, the year-on-year growth rate of men's special brands reached 56 points. Cosmetics companies specially developed Men's special facial skin care kits, facial cleanser, lotion cream, special facial mask, BB cream and CC cream for male consumers.
In the future, men are expected to become an important contribution group of cosmetic consumption population.
Chinese men are most concerned about perfume and skin care products, and most like L'Oreal Paris in 2018. Among the male cosmetics products, perfume and skin care products have the highest attention, including perfume attention of 26%and facial cleanser attention of 19. 4%.
The most popular brand for consumers is L'Oreal Paris, male cosmetics retrieval accounted for up to 17. 5%, Other brands less than 7. 0%; Men's skin care products accounted for 32. 8%.
The highest retrieval amount of men's fragrance is Giorgio Armani, accounting for 16. 6%, followed by Bulgari accounted for 15. 9%.
With the coming of 'his economy', the male cosmetics market is the new hot spot of future competition. 'his economy' is also called male Economy. With the public's increasing acceptance of multi-culture, the love of beauty is no longer a female patent, more men began to pay attention to the beauty field.
According to '18-' released by Taobao's new forces on August 2018-
The 35-year-old men's trend consumption report shows that men's consumption in cosmetics and other fields has a significant growth trend and is the backbone of high-end consumption.
Men's make-up was once regarded as 'niang'. Nowadays, Chinese men begin to pay attention to their own image management, and more and more men begin to make up. The concept of 'male color' is more widely accepted, the related topics of 'boys' makeup' on social platforms emerge one after another. In 2018, nearly 60% of netizens were approved by male makeup.
In the era of 'Yan value', makeup and skin care are no longer women's patents.
'His economy' will also be a blue ocean in China's consumer market.
In particular, there is a huge gap between the male daily chemical market and the female market in terms of development time and product development depth, and the industry development potential is huge.
The above data sources refer to the 'analysis report on market demand forecast and investment strategy planning of China's cosmetics industry' issued by the prospective Industry Research Institute. More in-depth industry analysis is in 【Prospective economist APP]
, Can also communicate and interact with 500 economists/senior industry researchers. Source: prospective economist
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