Analysis of the current market situation and development trend of makeup remover products in 2018
Analysis of the current market situation and development trend of makeup remover products in 2018, analysis of the current market situation of makeup remover products with huge development space in the future, the significance of makeup for modern women is naturally self-evident, and makeup remover can also play a similar role, clean and thorough makeup remover often restores the skin to its original state, thus relieving skin pressure.
The concept of makeup remover has attracted more and more attention from women who love beauty, which has rapidly heated up the makeup remover market. Prospective Industry Research Institute, 2018- According to the data in the analysis report on market demand forecast and investment strategic planning of China's cosmetics industry in 2023, the sales volume of makeup remover products in 2015 was. 2 billion yuan, sales maintained double-digit growth, reaching 16. 45%, the number of consumers using makeup remover products is also gradually increasing. To 2016 remover products sales about for 75. 8. 5 billion yuan, up year on year. 15%.
Chart 1:2010- Market Size and Growth Rate of China's makeup remover in 2017 (Unit: billion yuan, %) Source: The prospective Industry Research Institute has sorted out that the prospective economist APP makeup remover has been favored by the industry in recent years. The main reasons are three: first, it is a necessity and makeup remover is necessary as long as makeup is used; Second, the frequency of use of makeup remover products is high, and the market capacity is large in theory; Third, it is easy to use and feasible to operate. Specifically, the driving force for the development of China's makeup remover market is mainly demand-driven and competition-driven.
Chart 2: analysis of the development momentum of makeup remover market Source: sorted out by prospective Industry Research Institute, prospective economist APP although makeup remover products have great potential, its previous development has been tepid, this is related to the fact that the makeup remover market itself is in its infancy. Because the makeup remover is in a period of rise, the raw materials and makeup removal effects are not perfect, resulting in the development of the entire makeup remover market is not ideal. With the awakening of female consumers' makeup removal awareness and the rapid maturity of the makeup market, makeup removal products are expected to usher in breakthrough growth. In general, compared with cosmetics, the makeup remover market is a gold mine that has become a scale and is not limited by category or consumer awareness.
Cosmetics should also be selected according to skin type, there are not so many requirements for makeup remover products, so makeup remover products may become a new explosion point in the cosmetics market. It is expected that in the next 3- In the past 5 years, makeup remover products will be in a rapid and steady growth period, and the development potential cannot be underestimated. By 2023, the market size of makeup remover in China will reach 20. 9 billion yuan.
Chart 3:2018- Forecast of China's makeup remover market in 2023 (Unit: billion yuan) Source: Prospective Industry Research Institute, prospective economist APP makeup remover future trend analysis first of all, from the overall development point of view, with the continuous enhancement of residents' health awareness and the continuous improvement of living standards, more and more consumers (Most of them are women) Makeup remover products will be used, the importance of makeup remover products in cosmetics will become increasingly prominent, and the market demand for makeup remover products will grow rapidly. Prospective Analysis believes that the average annual growth rate of makeup remover products will be maintained at 15% in the next few years- Between 18%, the overall growth rate is relatively fast, and the makeup remover market has broad prospects and great potential. Secondly, from the perspective of product types, although creamy and oily makeup remover products have always been the main force in the market, their performance is hard to match the makeup remover and makeup remover that have sprung up in recent years. When mature women over 40 still rely on makeup remover, young people have begun to try these new product forms. Makeup Remover at 15- The 19-year-old student girl is particularly popular, and it is refreshing and not irritating enough to achieve simple makeup cleaning; At the same time, the red makeup remover is sought after by people in their 20 s. Third, from the perspective of product price, since young women are the main consumers of makeup remover products, the price of a single bottle is 50- 150 yuan of popular products are the biggest growth point of the market. Compared with other types of cosmetics, Japanese brands have strong advantages in the field of makeup removal, but their market share has shrunk from 1/4 three years ago to 1/5; More local brands have joined this market, seizing more than half of the market share with competitive prices and gradually optimized products and images. Therefore, with the increasingly fierce market competition, cheap makeup remover products will dominate. Fourth, from the perspective of functional demands, the basic cleaning ability is the main concern of consumers, and it is also the necessary focus for manufacturers to design products and communicate. Products with moisturizing function have also increased, especially attracting mature women.