THE STRONG PARTNER BEHIND THE WORLD'S MOST SUCCESSFUL BEAUTY BRAND WITH COSMETIC DESIGN AND TURNKEY SERVICES

A specialized college for cosmetics industry should be set up to cultivate professional talents

by:XJ BEAUTY     2019-12-16
Im Sujin, a researcher in the beauty and cosmetics industry group of the health care industry Promotion Institute, recently pointed out through the health care industry summary that 'the necessity of training professional talents in the cosmetics industry requires the establishment of a specialized college for the cosmetics industry. According to the report, in 2017, a total of 67 colleges and universities in South Korea opened professionals related to the cosmetics industry (Shuobishi)Courses, a total of 359 graduates. However, these courses are mainly combined with the beauty service industry, pointing out the imperfect training of special courses and professional talents in the cosmetics industry. In 2016, the total output value of South Korea's cosmetics industry was 130 thousand won, up 51. 3 billion from the previous year. 6%, the total output value of cosmetics industry accounted for GDP. 79%, accounting for manufacturing GDP2. 97%, and continues to grow. Especially with the spread of the Korean Wave, South Korean cosmetics quickly opened up overseas markets and exports showed a growing trend. Cosmetic exports in 2016 were 4. 1 billion US dollars, up 93. 62 million from the same period the previous year. 1%, after the trade surplus in 2014, it increased more than 5 times in two years. The most scarce talents in the field of cosmetics are professional marketing personnel. According to the cosmetic industry analysis report released by the health care industry promotion institute on 2017, there were 2033 Korean cosmetic manufacturing enterprises registered by the Food and Drug Safety Department in 2016, 16 more than the previous year. It is estimated that the total number of employees in the cosmetics field of cosmetics manufacturing and sales enterprises is 95619, of which the shortage of talents is marketing personnel (39. 5%), Production (28. 6%), Salesman (Natural 20. 1%), R & D (11. 7%). According to this, the most scarce talents are 26. 5% of business personnel. 2%, followed by marketers (22. 9%), Product development (13. 2%). Professor Kim Judeok, an honest female University, said, 'Korean universities have set up cosmetics for more than 20 years. Although the technology is good, the marketing specialization is insufficient. If the talent cultivation system in the marketing field is perfect, the Foundation for the development of cosmetics industry will be stabilized. '
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